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Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. Might sound like a new approach but,

An Insight from India The generation before Gen Z has the traditional urge to follow the eternal trend of visiting brick and mortar stores to

Influencer Marketing platform Limpid has entered into a partnership with Fraudlogix in order to implement further anti-fraud measures to ensure high-quality traffic and prevent ad

MACRO INFLUENCERS Macro influencers are basically famous people, either celebrities or social media personalities with more than 100k followers. As a result, brands usually approach

Why are NANO INFLUENCERS the answer for BRANDS in the coming years and what are the factors which make these influencers a hot pick for

Influencer marketing has experienced exponential growth over the past few years. The tactic was once viewed as an experimental channel but has since evolved into