The new advertising era: CTV and OTT platform growth
The rise of CTV and OTT has made consumers cancel their subscriptions with traditional cable for other streaming or VOD formats. For over a year,
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FORECASTING 2020: WHY DO NANO INFLUENCERS WORK?
Why are NANO INFLUENCERS the answer for BRANDS in the coming years and what are the factors which make these influencers a hot pick for
LIMPID PARTNERING WITH FRAUDLOGIX
Influencer Marketing platform Limpid has entered into a partnership with Fraudlogix in order to implement further anti-fraud measures to ensure high-quality traffic and prevent ad
INFLUENCER MARKETING TRENDS 2019
Influencer marketing has experienced exponential growth over the past few years. The tactic was once viewed as an experimental channel but has since evolved into
HERE ARE 5 REASONS TO WORK WITH NANO INFLUENCERS
Now even such large brands as IKEA, Gett and McDonald’s work with nano influencers. Why? There are at least five big reasons 😌 1.
WHAT IS AN INFLUENCER?
It is the act of influencing by inspiring change in thinking or behavior. An influencer is someone who has the power to influence the perception
MICRO INFLUENCERS VS MACRO INFLUENCERS
MACRO INFLUENCERS Macro influencers are basically famous people, either celebrities or social media personalities with more than 100k followers. As a result, brands usually approach
WHAT IS INFLUENCER MARKETING
Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. Might sound like a new approach but,
CTV & OTT
With recent advancements in web based and communicative technologies, modern audiences have fractured and are now consuming content on a wide range of various platforms.
