Author: Neil Peled

Pay per click (PPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Paid advertisements are…

Social influencer marketing is a popular strategy being used by many marketers today. It is a tactic of leveraging the follower base of a social media influencer to sell your…

There are many factors to consider when it comes to working with an influencer. Here we will show you the key differences between macro and micro influencers, and how to…

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. Might sound like a new approach but, in reality, it has been…

It is the act of influencing by inspiring change in thinking or behavior. An influencer is someone who has the power to influence the perception of others or gets them…