CTV & OTT
With recent advancements in web based and communicative technologies, modern audiences have fractured and are now consuming content on a wide range of various platforms. This has in turn given…
Influencer Marketing in time of crisis
As the outbreak of the new Corona vírus is felt across tho global, effecting business, economy, and health, creators in the influencer marketing industry creators are doing their best to…
SOCIAL MEDIA TRENDS FOR 2020
It’s 2020 and a lot can change in a year. New technologies are discovered, platforms go out of style, others fall into the public's taste and consumer behavior changes. Influencer…
WHAT IS THE LINK BETWEEN NANO INFLUENCERS AND GEN Z?
An Insight from India The generation before Gen Z has the traditional urge to follow the eternal trend of visiting brick and mortar stores to quench their thirst of utilities,…
FORECASTING 2020: WHY DO NANO INFLUENCERS WORK?
Why are NANO INFLUENCERS the answer for BRANDS in the coming years and what are the factors which make these influencers a hot pick for brand promotion? So, let’s throw…