Share on facebook
Share on google
Share on twitter
Share on linkedin

WHAT IS INFLUENCER MARKETING

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. Might sound like a new approach but, in reality, it has been around for decades in one form or another.  The difference is that in recent years the rise of social media and reality TV personalities have combined to give influencer marketing a new platform.

Influencer marketing is a partnership between a brand and an influencer that uses the credibility that person has built with their audience to push their product or service. The influencer’s followers trust them, making their endorsement of a brand more genuine and powerful.

People often assume that influencers have huge followings and are famous household names.  A significant following certainly helps but it all depends on the product or service. There has to be a good fit.  Influencers are often very conscious of their audience and the personal brand they have carefully built. Most won’t be prepared to endorse something which doesn’t fit their image or won’t interest their audience.

Influencer marketing is about building relationships with influencers.  It can take time, planning and effort but when it works it can be incredibly effective.

Influencer marketing is about building relationships

Why Should I Use Influencer Marketing?

Influencer marketing works for three reasons:

Relies on trust. It takes advantage of the trust influencers have earned from their constituency. Trust is valuable currency in a world where peer influence reigns supreme and leveraging it to call attention to your brand, products and services is worth the investment.

Penetrates a niche. Influencer marketing relies not on breadth but depth regarding numbers. It’s better to penetrate deeply into a niche market rather than shallowly across a broad market.

Can be cost-effective. Influencer marketing campaigns can attract media attention without requiring a huge investment of resources. csasdas

Why is influencer marketing so powerful?

Consumers are often wary about the credibility of brand communication. And they’re turned off by promotional posts and advertisements. 

Choose an influencer marketing strategy to lend authenticity to your brand and products. And use Influencers to create and share content on behalf of your brand. Content shared by an already-trusted Influencer is seen as more authentic and credible to your audience. 

Positive reviews of your brand by an Influencer can mean new leads and increased sales. And if followers like the content they will often share it with their own social network. 

CTV & OTT

With recent advancements in web based and communicative technologies, modern audiences have fractured and are now consuming content on a wide range of various platforms.

Read More »

This Post Has 36 Comments

  1. Its like you read my mind! You appear to know a lot
    about this, such as you wrote the guide in it or something.
    I think that you can do with a few percent to drive the message house a little bit, but other than that, this is wonderful blog.
    A great read. I will definitely be back.

    P.S. If you have a minute, would love your feedback
    on my new website re-design. You can find it by searching for “royal cbd” – no sweat if you can’t.

    Keep up the good work!

    1. Hey Justin,
      Glad to hear you enjoyed the blog.
      Come visit us soon and find lots of interesting new content!

      P.S
      We would love to do a review on your blog and give our team feedback(:

  2. Wow! After all I got a weblog from where I know how to really get helpful data regarding my study and
    knowledge.

  3. Hello would you mind letting me know which webhost you’re working with?
    I’ve loaded your blog in 3 different web browsers and I must say this blog
    loads a lot faster then most. Can you recommend a good web hosting
    provider at a reasonable price? Thanks a lot, I appreciate it!

  4. Hi! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard
    on. Any suggestions?

    Feel free to surf to my site: biden 46

  5. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it
    up what I submitted and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog writer but I’m still new
    to everything. Do you have any suggestions for beginner blog writers?
    I’d genuinely appreciate it.

  6. fantastic points altogether, you just won a emblem new reader.
    What might you suggest about your submit that
    you made a few days in the past? Any positive?

  7. I appreciate, cause I discovered just what I was having a look for.

    You’ve ended my 4 day long hunt! God Bless you man. Have a nice day.
    Bye

  8. Awesome site you have here but I was wanting to know if you
    knew of any user discussion forums that cover the same topics discussed in this
    article? I’d really love to be a part of online community
    where I can get comments from other experienced individuals that
    share the same interest. If you have any recommendations,
    please let me know. Thanks!

  9. continuously i used to read smaller content which as well clear their motive, and that is also
    happening with this post which I am reading now.

  10. What’s up, I read your new stuff daily. Your humoristic style is awesome, keep it up!

  11. Hi there! I could have sworn I’ve been to this site before but after looking at many of the
    articles I realized it’s new to me. Regardless, I’m certainly delighted I
    found it and I’ll be bookmarking it and checking back regularly!

  12. I am extremely impressed with your writing skills and also with
    the layout on your blog. Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it is rare to see a great blog like this one these days.

  13. Hello there! Would you mind if I share your blog with my twitter group?
    There’s a lot of people that I think would really enjoy your
    content. Please let me know. Thank you

  14. Hmm is anyone else encountering problems with the pictures on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.

    Any responses would be greatly appreciated.

  15. Thanks on your marvelous posting! I certainly enjoyed reading it, you may be a great author.
    I will always bookmark your blog and will eventually come back
    later in life. I want to encourage you to ultimately continue your great job,
    have a nice day!

  16. What’s up, I log on to your new stuff on a regular
    basis. Your story-telling style is awesome, keep doing what you’re doing!

  17. When someone writes an piece of writing he/she keeps
    the idea of a user in his/her mind that how a user can be aware of it.
    So that’s why this article is amazing. Thanks!

  18. If you are going for most excellent contents like I do, only visit this site every day because it offers quality contents, thanks

  19. I have learn a few good stuff here. Certainly value bookmarking for revisiting.
    I wonder how a lot attempt you put to make any such wonderful informative site.

  20. My coder is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong
    none the less. I’ve been using WordPress on various websites for about a year and am anxious about switching to
    another platform. I have heard excellent things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?
    Any help would be greatly appreciated!

  21. I do not even know how I ended up here, but I thought this post was great.

    I don’t know who you are but certainly you are going to a famous blogger if you
    are not already 😉 Cheers!

  22. It’s truly a great and useful piece of information. I’m glad that you just shared this useful information with
    us. Please keep us informed like this. Thanks for sharing.

  23. I do accept as true with all the ideas you have presented in your post.
    They are very convincing and will certainly work. Nonetheless, the posts
    are too quick for newbies. May just you please lengthen them a little from subsequent time?
    Thanks for the post.

  24. Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your blog posts.
    In any case I will be subscribing to your feed and I hope you write again soon!

  25. Good web site you have here.. It’s hard to find good quality writing like
    yours these days. I truly appreciate people like you!
    Take care!!

  26. These are really great ideas in about blogging. You have touched
    some nice factors here. Any way keep up wrinting.

  27. I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but definitely you are going to a famous blogger if you aren’t already
    😉 Cheers!

  28. It’s an amazing article for all the internet visitors; they will get benefit from it I am sure.

  29. This design is steller! You most certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job.
    I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

  30. each time i used to read smaller posts which as well
    clear their motive, and that is also happening with this post which I am reading now.

  31. Heya i am for the first time here. I came across this board and I find It really useful & it
    helped me out much. I hope to give something back and aid others like you helped me.

  32. Hello there, I do believe your blog may be having browser compatibility
    issues. When I take a look at your site in Safari, it looks fine but when opening in I.E., it’s
    got some overlapping issues. I merely wanted to provide you with a quick heads up!
    Apart from that, wonderful site!

  33. Hello there! Do you know if they make any plugins to protect against hackers?

    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

Leave a Reply

Close Menu